Terms and Conditions

General Purchases

Birmingham City F.C. has engaged the services of Briconomics Ltd. to execute and fulfil The Blues Wall. Briconomics Ltd. Sunnycroft Brickworks, Tanyard Lane, Danehill, West Sussex RH17 7JH England. Company Registration Number: 3526456.


You have read and agree to be bound by our Terms and Conditions. All orders are subject to acceptance by Briconomics Ltd. Once your payment has been authorised by the bank you will receive a confirmation of your order by email, along with your E-Certificate. Please retain this email as it contains your order reference number and your Brick ID number which you may need for future reference. Any acceptance of your order by Briconomics Ltd. is subject to these Conditions of Sale and to the availability of stock. Once an order is confirmed it is binding.  Refunds are only offered on a case by case basis and charges may apply.

Briconomics Ltd. reserves the right to withdraw any Product(s) from The Blues Wall website shop and may, in its sole discretion, refuse to process an order for any reason at any time. Without prejudice to your statutory rights as a consumer, Briconomics Ltd. will not be liable to you or a third party by reason of Briconomics Ltd. withdrawing any products or refusing to process any order.


In rare instances, we may not be able to site your Product(s) in a suitable location, even though The Blues Wall has indicated there is availability. Where this is the case, we will inform you of this by email and will give you the option of selecting another product(s) or cancelling your order.

Price and Payment

All prices are quoted in £ and include VAT. Delivery charges apply for Replica and mybrickcard™ product(s) and are as laid out on the Payment Confirmation. The prices payable for the Product(s) that you order are as set out on the website at the time at which you place your order.

Payment may be made using a wide selection of credit and debit cards. You confirm that the credit/debit card which is being used is yours. Your credit/debit card details will be transmitted via the web to a secure server. All credit/debit card holders are subject to validation checks and authorisation by the card issuer. Briconomics Ltd. reserves the right to refuse credit card payments in its reasonable discretion.

Briconomics Ltd. will take payments and you will receive confirmation of your payment. The transaction will show as Briconomics Ltd on your statement

Description of Product(s)

The Products depicted in the Website Shop is as seen. The reproduction of colours and styles are as accurate as photographic and image processing will allow. Briconomics Ltd. does not accept responsibility for slight variances in colour and style.  

You can amend your inscription as many times as you like until you confirm your inscription by selecting the link on the confirmation email and following in the instructions.  If you don’t confirm your inscription within 10 days the system will automatically lock your order /inscription.  Thereafter we cannot accept a cancellation, return or make any changes should you simply change your mind, as the product(s) will be personalised as per your order specification.


Subject to an order being accepted by Briconomics Ltd. customers will receive an E- Certificate(s) of Authenticity attached to an email confirming their order. Customers should refer to their Certificate for their unique stone reference number which will be required in order to identify the area in which their brick will be placed. You can log back into your account at any time to check the progress of your order but you will be sent regular notification emails.

The whereabouts of the stone may not be made available until the bricks are laid.

Each engraved brick can have up to 15 characters on each line. Punctuation marks and spaces will count as 1 character.

All messages will be checked for derogatory language and phrases, and Briconomics Ltd / Birmingham City F.C. reserve the right to withdraw product(s) should they deem that you intended to, or if placement of the Product(s) is likely to, cause insult, embarrassment or offence to an individual, group or organisation. If Briconomics Ltd/Birmingham City F.C. receives a complaint from an individual, group or organisation in relation to the content of your Product(s) it reserves the right to remove and destroy the Product(s). In either case you shall not be entitled to any refund of monies paid to Briconomics Ltd. and you waive your rights to make any claim for damages or any costs against Briconomics Ltd. as a result.

All product(s) will be produced according to the product specification and your order, before being placed in a location in the The Blues Wall. You will be advised of the date that it is to be laid by email. Further information on the installation period will be available on www.blueswall.co.uk

Ownership of stones laid within Birmingham City F.C. development will remain with Briconomics Ltd. and transfer to Birmingham City F.C. upon delivery and as such Birmingham City F.C. shall determine the specific location of each and every brick, undertake the installation and maintenance of the product(s) thereafter.

Birmingham City F.C. retains the right to move or relocate (at any time) a product at its discretion; and may permanently remove or destroy the product on or after the tenth anniversary of its installation.

Once placed, bricks must not be altered in any way, whether this is by pen, marker, Tipp-ex, paint etc. Birmingham City F.C. . reserves the right to take appropriate action should this occur.

How long will the Bricks last?

The Bricks will last indefinitely. The manufacturer will provide a 10 year guarantee on the brick and 3 years on the lettering.

Replica Product

Briconomics Ltd. will deliver the Replica Product(s) ordered by you to the address, which you give for when you make your order.   We will email you to let you know that your replica has been dispatched. A signature will be required on delivery. If there is no one to sign for the item the carrier will leave a card with instructions on how to arrange re-delivery. Replicas can only be delivered within the UK. It is the purchaser responsibility to advise Briconomics of any change of email address.

Briconomics Ltd. uses a range of carriers to fulfil deliveries. This enables our service to continue unaffected, for example, during industrial action. Delivery charges apply and are as laid out on the Delivery Details.

If you do not receive your Replica Product(s) within 30 days of the corresponding brick being laid at Birmingham City F.C. , you must notify us. Briconomics Ltd shall have no liability to you unless you notify them by email at support@briconomics.com of the problem or for any indirect or consequential loss caused by late delivery or failure to deliver. Unless you have cancelled your order prior to delivery, you will become the owner of the Replica Product(s) once they have been delivered to you or the designated collection point. In any case, after delivery they will be held at your own risk and Briconomics Ltd. will not be liable for any loss, damage or destruction to the Replica Product(s) except insofar as it arises from an inherent defect in any of the Replica Product(s)s

Defective Items

If the Replica product(s) you have ordered arrives damaged, advise us by email at support@briconomics.com within 7 days of delivery; we will then ask you for photographic evidence of the damage and of the packaging so we can revert to the relevant delivery provider. Due to the nature of the product(s), replacements will take longer and will be produced by Briconomics Ltd. within 60 working days of receipt of your email advising us of the defect.

Lost in Transit

We cannot be held responsible for packages lost in transit; If a consignment is not received you must allow us 30 days to investigate this with the delivery provider, if, after that time we have not been able to locate your original item we will of course provide a replacement. Due to the nature of the Product(s), replacements will take longer and will be produced by Briconomics Ltd. within 60 working days.

Taxes and Duty

Any customs or import duties are levied once the package reaches its destination country. Additional charges for customs clearance must be borne by the recipient. We have no control over these charges and cannot predict what they may be. Customs policies vary widely from country to country; you may want to contact your local customs office for further information before ordering.


Unless otherwise agreed in writing, Briconomics Ltd.'s maximum liability to you arising by reason of or in connection with the supply of the Product(s) to you shall be limited to the amount paid by you in respect of the Product(s) in question.

Briconomics Ltd. shall not in any event be liable to you for:        

  • Any direct loss; Or
  • Any loss of profits, business or anticipated savings or loss of or corruption of data or any indirect loss or consequential loss what so ever even if it has been advised of the possibility of such loss. This does not affect your statutory rights as a consumer.

Nothing in these conditions of sale shall exclude or limit the liability of Briconomics Ltd. for death or personal injury due to its negligence or for its fraud. This does not affect your statutory rights as a consumer.

Events beyond our control 

We shall have no liability to you for any failure to perform services ordered by you or to deliver replica stones you have ordered or any delay in doing so or for any damage to or defect in goods delivered caused by any event or circumstance beyond our reasonable control including, without limitation, strikes, lock-outs and other industrial disputes, breakdown of systems, flood, fire, explosion or accident.

Data Protection

By placing an order with us you consent to us processing your data for the purpose of fulfilling your order, which will involve us disclosing your data to our partners involved with the production process. Please see our Privacy Policy for details of the information which we hold about you and the other uses to which that information will be put.


Force Majeure

Briconomics Ltd. shall have no liability to you for any delay or failure to deliver the Product(s) to the extent that such delay or failure to deliver arises from causes beyond the reasonable control of Briconomics Ltd. including, but not limited to, fire, floods, acts of God, acts or regulations of any governmental or supranational authority, war, riot, strike, lock-out and industrial disputes.


No waiver by us shall be construed as a waiver of any rights or remedies, or any subsequent breach of any provision of these Conditions of Sale.

Entire Agreement

These Conditions of Sale, together with the Terms of Use, Returns Policy, current Product prices, delivery details and contact details on this Website, set out the whole of the agreement between you and Briconomics Ltd. Briconomics Ltd.'s employees or agents are not authorised to make any representations concerning the products unless confirmed in writing by Briconomics Ltd. You confirm that you do not rely on, and waive any claims for breach of, any such representations, which are not so confirmed.

Governing Law

These Terms and Conditions shall be exclusively governed by and construed in accordance with the laws of England and you irrevocably submit to the exclusive jurisdiction of the courts of England.

Contacting Briconomics Ltd

You can contact Briconomics Ltd. whether to trace your order or for any other reason by emailing Briconomics Ltd. at support@briconomics.com. In all instances, please be ready to supply relevant information which Briconomics Ltd. will require from you in order to identify your order.



As defined in the Website Shop, mybrickcard™/E-Voucher or bricks for placement at Birmingham City F.C. or supplied as a Replica

Conditions of Sale

Means these terms and conditions of sale.

Returns Policy

The policy governing the cancellation of your order and return of Product(s), as displayed on the homepage.

Terms of Use

Means the terms governing your use of this Website displayed on the homepage.

Website Shop

Means the on-line The Blues Wall store through which the product(s)s are purchased by you.


Means the website located at www.blueswall.co.uk

Working Day

Means a day other than a Saturday or Sunday on which clearing banks are normally open for business.


Means a user of this Website.

mybrickcard™ /E-Voucher Purchases

Can only be redeemed at www.blueswall.co.uk in one transaction

mybrickcard™ has no cash redemption value and is not transferable or assignable.

  • If the order exceeds the amount paid for the mybrickcard™/ E-Vouchers and hence the value of the activation card, the balance must be paid by credit or debit card.
  • Any remaining funds on the mybrickcard™/ E-Vouchers are not redeemable. The activation codes will expire 12 months from the date of purchase, or as notified on www.blueswall.co.uk.
  • All www.blueswall.co.uk standard booking terms and conditions apply.
  • mybrickcard™/ E-Vouchers and activation codes cannot be used in conjunction with any other promotion.
  • No responsibility will be accepted for lost, stolen, or damaged mybrickcard™ /E-Vouchers activation codes and such mybrickcard™ /E-Vouchers shall not be refunded.

Only mybrickcard™ purchased through authorised channels will be redeemable. mybrickcard™ purchased through non-authorised channels may be de-activated